In late 2017 I worked with a small team to pitch for Skinny mobile. We won. With a stack of fun digital and tactical ideas, underneath a solid new brand strategy: “We’ll do anything to keep prices low and customers happy”.
We couldn’t afford real celebrities like our global and local counterparts, so instead, we found kiwis with famous names to be our spokespeople. Like Clint Eastwood (from Pukekohe) & Ben Affleck (from Dunedin).
