Christmas is the most dangerous time of the year to be on the road in Australia. To remind people to drive with extra care over the holidays, we employed the use of an iconic Christmas Pavlova. Asking the simple question: why do we drive more carefully with a cake than we do with our kids?

Pavlova by NRMA Insurance is a film following the tense journey of a family making their way to Grandma’s lunch on Christmas Day. The attention and care given to the pavlova is juxtaposed with the family’s two children – who are the real precious cargo.

Client: NRMA
Agency: Colenso BBDO
Production: Revolver
Director: Steve Rogers

Case Study