People buy treats for the friends and family when returning through duty free, but they never remember the one who misses them most – their dog.
We wanted to make people realize they had forgotten their closest friends until now and offer them the opportunity to change that behaviour for the first time. We opened a premium My Dog display in the airport and used ambient media and digital screens to make people realize that they’d forgotten the one who misses them most until now. By doing so, we proved that a viable and premium retail opportunity exists in travel retail.
Press: Contagious
