Working in Sydney with Special Group we helped to create and launch Pet Barn’s new brand position – For Better Humans. Working closely with creative directors Matty & Dave we co-wrote the TVC and three radio spots.
The ‘For Better Humans’ campaign centres on the positive impact pets have on human lives – in making us healthier, happier, kinder and better. Recognising that the more Petbarn can help look after pets, the more pets can help look after people.
Radio:
